Cash In On Football is a football tips service that aims to grow a bank from £250 to at least £16,000 over the course of the season.
The service is run by Stephen James, who claims to have made members of his service £16,736.89 profit during the 2020/2021 football season.
The service is priced low at just £39 for the season, which runs over 9 months. This gives you access to all tips, which are sent in a daily email, as well as an e-book with a couple of basic in-play strategies.
The tips cover the main leagues, such as the Premier League, Championship, Serie A and La Liga.
All bets include staking and odds information, with the aim of growing the bank slowly at first and then ramping things up a bit once teams settle into form.
Although £250 is the bank that Stephen is starting with, he says this can be adjusted to suit your preferences.
He was also running a live betting service where you could follow his bets live via the Telegram app, however, we decided to focus on the set and forget bets for our review.
Read on for our full Cash in on Football review, or click here to get started.
Before you continue...
Our Cash In On Football review ended with a fail rating.
Please feel free to continue reading the full review below, though we recommend checking out some of the betting system reviews which ended in a pass instead. There's a small selection below or you can click here for the full list.
Month One Update
Cash In On Football started off steadily with £5.00 stakes whilst teams settled into form for start of the new Winter leagues. At the end of the first month, there was a £16.06 loss from a total of 37 bets.
There had also been an international break during that time which had slowed things down a little, so we hoped to see some more consistency in the next month.
Key Stats
| Advised Odds | Available Odds | |
|---|---|---|
| Number of Bets | 37 | 37 |
| Total Stakes | £191.00 | £191.00 |
| Profit/Loss | (£16.42) | (£16.06) |
| Strike Rate | 51.4% | 51.4% |
| ROI | -8.6% | -8.4% |
| Overall Bank Growth | -6.6% | -6.4% |
| Bank (£250.00 starting) | £233.58 | £233.94 |
Results
| Date | Fixture | Selection | Stake | Available Odds | P/L | Bank |
|---|---|---|---|---|---|---|
| 13/08/2021 | Brentford vs Arsenal | YES (BTTS) | £5.00 | 1.98 | -£5.00 | £245.00 |
| 14/08/2021 | Manchester United v Leeds United | YES (BTTS) | £5.00 | 1.75 | £3.75 | £248.75 |
| 14/08/2021 | Leicester v Wolves | Leicester Win | £5.00 | 1.77 | £3.85 | £252.60 |
| 14/08/2021 | Accumulator | Chelsea/Liverpool/Dortmund/PSG | £5.00 | 2.90 | £9.50 | £262.10 |
| 15/08/2021 | Sevilla v Rayo Vallecano | Sevilla Win | £5.00 | 1.50 | £2.50 | £264.60 |
| 17/08/2021 | Peterborough v Cardiff City | Double Chance (Peterborough or Draw) | £5.00 | 1.62 | £3.10 | £267.70 |
| 18/08/2021 | Birmingham v Bournemouth | Over 2.5+ goals | £5.00 | 2.38 | -£5.00 | £262.70 |
| 19/08/2021 | Fenerbahce v HJK Helsinki | Fenerbahce win | £5.00 | 1.54 | £2.70 | £265.40 |
| 20/08/2021 | NEC Nijmegen v Zwolle | YES (BTTS) | £5.00 | 1.71 | -£5.00 | £260.40 |
| 21/08/2021 | Aston Villa v Newcastle | Aston Villa win | £5.00 | 1.87 | £4.35 | £264.75 |
| 21/08/2021 | Crystal Palace v Brentford | YES (BTTS) | £5.00 | 1.91 | -£5.00 | £259.75 |
| 21/08/2021 | Leeds v Everton | YES (BTTS) | £5.00 | 1.64 | £3.20 | £262.95 |
| 21/08/2021 | Cardiff v Millwall | Under 2.5 goals | £5.00 | 1.58 | -£5.00 | £257.95 |
| 21/08/2021 | Granada v Valencia | Over 2.5+ goals | £5.00 | 2.44 | -£5.00 | £252.95 |
| 22/08/2021 | Southampton v Manchester United | Manchester United win | £5.00 | 1.50 | -£5.00 | £247.95 |
| 22/08/2021 | Southampton v Manchester United | Manchester United win and BTTS | £5.00 | 3.50 | -£5.00 | £242.95 |
| 22/08/2021 | Wolves v Tottenham Hotspurs | Tottenham Hotspurs | £5.00 | 2.50 | £7.50 | £250.45 |
| 22/08/2021 | Arsenal v Chelsea | YES (BTTS) | £5.00 | 1.95 | -£5.00 | £245.45 |
| 23/08/2021 | West Ham v Leicester | YES (BTTS) | £5.00 | 1.70 | £3.50 | £248.95 |
| 24/08/2021 | PSV v Benfica | YES (BTTS) | £5.00 | 1.76 | -£5.00 | £243.95 |
| 25/08/2021 | Shakhtar Donetsk v Monaco | YES (BTTS) | £5.00 | 1.80 | £4.00 | £247.95 |
| 27/08/2021 | Borussia Dortmund v Hoffenheim | YES (BTTS) | £5.00 | 1.51 | £2.55 | £250.50 |
| 28/08/2021 | Manchester City v Arsenal | Manchester City to win & BTTS | £5.00 | 3.20 | -£5.00 | £245.50 |
| 28/08/2021 | Newcastle v Southampton | Over 2.5+ goals | £5.00 | 1.91 | £4.55 | £250.05 |
| 29/08/2021 | Burnley v Leeds United | YES (BTTS) | £5.00 | 1.65 | £3.25 | £253.30 |
| 29/08/2021 | Wolves v Manchester United | Manchester United win | £5.00 | 1.84 | £4.20 | £257.50 |
| 01/09/2021 | Kazakhstan v Ukraine | Ukraine win | £5.00 | 1.55 | -£5.00 | £252.50 |
| 01/09/2021 | Denmark v Scotland | Under 2.5 goals | £5.00 | 1.76 | £3.80 | £256.30 |
| 01/09/2021 | Turkey v Montenegro | Turkey win | £5.00 | 1.67 | -£5.00 | £251.30 |
| 02/09/2021 | Hungary v England | England win | £5.00 | 1.45 | £2.25 | £253.55 |
| 04/09/2021 | Ukraine v France | France win | £5.00 | 1.60 | -£5.00 | £248.55 |
| 07/09/2021 | Accumulator | Australia/Portugal/Slovakia/Russia | £5.00 | 2.15 | £5.75 | £254.30 |
| 08/09/2021 | Accumulator | Germany/Italy/Albania/Belgium/Spain/Wales | £5.00 | 2.32 | -£5.00 | £249.30 |
| 11/09/2021 | Crystal Palace vs Tottenham Hotspur | YES (BTTS) | £5.00 | 2.00 | -£5.00 | £244.30 |
| 11/09/2021 | Arsenal vs Norwich | Arsenal win | £7.00 | 1.52 | £3.64 | £247.94 |
| 11/09/2021 | Leicester v Man City | YES (BTTS) | £5.00 | 1.81 | -£5.00 | £242.94 |
| 12/09/2021 | Liverpool v Leeds | YES (BTTS) | £9.00 | 1.59 | -£9.00 | £233.94 |
Month Two Update
The Cash In On Football service lost a further £48.70 at the available odds in month two of our review. That meant that our bank had decreased by 25.9% and things were looking a bit grim.
It was becoming hard to see how the tipster was going to meet his £16,000 target over the course of the season when we still hadn't made a profit after two months.
Nevertheless, we decided to carry on tracking bets to see what would happen during the next month.
Key Stats
| Advised Odds | Available Odds | |
|---|---|---|
| Number of Bets | 33 | 33 |
| Total Stakes | £256.00 | £256.00 |
| Profit/Loss | (£52.26) | (£48.70) |
| Strike Rate | 42.4% | 42.4% |
| ROI | -20.4% | -19.0% |
| Overall Bank Growth | -27.5% | -25.9% |
| Bank (£250.00 starting) | £181.32 | £185.24 |
Results
| Date | Fixture | Selection | Stake | Available Odds | P/L | Bank |
|---|---|---|---|---|---|---|
| 13/09/2021 | Everton v Burnley | Under 2.5 goals | £7.00 | 1.75 | -£7.00 | £226.94 |
| 14/09/2021 | Young Boys v Manchester United | Manchester United win | £8.00 | 1.41 | -£8.00 | £218.94 |
| 14/09/2021 | Barcelona v Bayern Munich | Bayern Munich win | £8.00 | 2.10 | £8.80 | £227.74 |
| 14/09/2021 | West Brom v Derby County | West Brom win | £7.00 | 1.55 | -£7.00 | £220.74 |
| 15/09/2021 | Bristol v Luton | Over 2.5+ goals | £7.00 | 2.50 | -£7.00 | £213.74 |
| 15/09/2021 | Liverpool v AC Milan | Liverpool win | £8.00 | 1.45 | £3.60 | £217.34 |
| 16/09/2021 | Real Betis v Celtic | Betis win | £6.00 | 1.61 | £3.66 | £221.00 |
| 16/09/2021 | Leicester v Napoli | YES (BTTS) | £5.00 | 1.75 | £3.75 | £224.75 |
| 17/09/2021 | Newcastle United vs Leeds United | YES (BTTS) | £8.00 | 1.63 | £5.04 | £229.79 |
| 18/09/2021 | Aston Villa vs Everton | YES (BTTS) | £7.00 | 1.83 | -£7.00 | £222.79 |
| 18/09/2021 | Barnsley v Blackburn | YES (BTTS) | £7.00 | 1.91 | -£7.00 | £215.79 |
| 18/09/2021 | Atletico Madrid v Athletic Bilbao | Atletico Madrid | £7.00 | 1.70 | -£7.00 | £208.79 |
| 19/09/2021 | Tottenham v Chelsea | YES (BTTS) | £10.00 | 2.20 | -£10.00 | £198.79 |
| 21/09/2021 | Carabao Cup | Acca | £7.50 | 4.24 | £24.30 | £223.09 |
| 22/09/2021 | Carabao Cup | Treble | £7.50 | 3.26 | -£7.50 | £215.59 |
| 25/09/2021 | Manchester United v Aston Villa | YES (BTTS) | £7.00 | 1.91 | -£7.00 | £208.59 |
| 25/09/2021 | Leeds United v West Ham | YES (BTTS) | £10.00 | 1.57 | £5.70 | £214.29 |
| 26/09/2021 | Arsenal v Tottenham | YES (BTTS) | £8.00 | 1.80 | £6.40 | £220.69 |
| 28/09/2021 | Shakhtar v Inter | YES (BTTS) | £9.00 | 1.83 | -£9.00 | £211.69 |
| 29/09/2021 | Wolfsburg v Sevilla | YES (BTTS) | £7.00 | 2.00 | £7.00 | £218.69 |
| 29/09/2021 | Benfica v Barcelona | YES (BTTS) | £7.00 | 1.70 | -£7.00 | £211.69 |
| 29/09/2021 | Juventus v Chelsea | Chelsea win | £12.00 | 2.30 | -£12.00 | £199.69 |
| 30/09/2021 | Sparta Prague v Rangers | YES (BTTS) | £6.00 | 1.80 | -£6.00 | £193.69 |
| 01/10/2021 | Stoke v West Brom | YES (BTTS) | £8.00 | 2.00 | -£8.00 | £185.69 |
| 02/10/2021 | Leeds v Watford | YES (BTTS) | £10.00 | 1.73 | -£10.00 | £175.69 |
| 02/10/2021 | Wolves v Newcastle | YES (BTTS) | £8.00 | 1.86 | £6.88 | £182.57 |
| 03/10/2021 | West Ham v Brentford | YES (BTTS) | £8.00 | 1.87 | £6.96 | £189.53 |
| 03/10/2021 | Tottenham v Aston Villa | YES (BTTS) | £8.00 | 1.83 | £6.64 | £196.17 |
| 08/10/2021 | Turkey v Norway | YES (BTTS) | £8.00 | 1.87 | £6.96 | £203.13 |
| 09/10/2021 | Azerbaijan v Ireland | Under 2.5 goals | £7.00 | 1.47 | -£7.00 | £196.13 |
| 09/10/2021 | Hungary v Albania | Hungary win | £8.00 | 2.40 | -£8.00 | £188.13 |
| 11/10/2021 | Romania v Armenia | Romania win | £7.00 | 1.73 | £5.11 | £193.24 |
| 11/10/2021 | Croatia v Slovakia | Croatia win | £8.00 | 1.47 | -£8.00 | £185.24 |
Month Three Update
Cash In On Football had their first winning month of our review with £45.76 profit added to the bank at the advised odds, but it wasn't all looking rosy.
Stakes had been increased during this month, even though the profit hadn't. We were staking around 8-10% on some bets, which seemed far too risky and just reckless in general.
Key Stats
| Advised Odds | Available Odds | |
|---|---|---|
| Number of Bets | 31 | 31 |
| Total Stakes | £543.00 | £543.00 |
| Profit/Loss | £52.31 | £45.76 |
| Strike Rate | 64.5% | 64.5% |
| ROI | 9.6% | 8.4% |
| Overall Bank Growth | -6.5% | -7.6% |
| Bank (£250.00 starting) | £233.63 | £231.00 |
Results
| Date | Fixture | Selection | Stake | Available Odds | P/L | Bank |
|---|---|---|---|---|---|---|
| 15/10/2021 | West Brom v Birmingham | West Brom win | £9.00 | 1.68 | £6.12 | £191.36 |
| 16/10/2021 | Leicester v Manchester United | YES (BTTS) | £20.00 | 1.63 | £12.60 | £203.96 |
| 16/10/2021 | Brentford v Chelsea | Chelsea win | £15.00 | 1.67 | £10.05 | £214.01 |
| 17/10/2021 | Newcastle v Tottenham | YES (BTTS) | £11.00 | 1.64 | £7.04 | £221.05 |
| 19/10/2021 | Atletico Madrid v Liverpool | YES (BTTS) | £10.00 | 1.80 | £8.00 | £229.05 |
| 19/10/2021 | PSG v RB Leizpig | PSG win | £25.00 | 1.58 | £14.50 | £243.55 |
| 20/10/2021 | Young Boys v Villarreal | YES (BTTS) | £10.00 | 1.61 | £6.10 | £249.65 |
| 20/10/2021 | Huddersfield v Birmingham | YES (BTTS) | £10.00 | 2.00 | -£10.00 | £239.65 |
| 22/10/2021 | Arsenal v Aston Villa | YES (BTTS) | £15.00 | 1.75 | £11.25 | £250.90 |
| 23/10/2021 | Leeds United v Wolves | YES (BTTS) | £15.00 | 1.75 | £11.25 | £262.15 |
| 23/10/2021 | Brighton v Manchester City | YES (BTTS) | £20.00 | 2.12 | £22.40 | £284.55 |
| 23/10/2021 | West Brom v Bristol City | Over 2.5+ goals | £20.00 | 1.93 | £18.60 | £303.15 |
| 23/10/2021 | Elche v Espanyol | Over 1.5+ goals | £20.00 | 1.50 | £10.00 | £313.15 |
| 24/10/2021 | West Ham v Spurs | YES (BTTS) | £20.00 | 1.65 | -£20.00 | £293.15 |
| 24/10/2021 | Manchester United v Liverpool | Double Chance on Man United & Draw | £15.00 | 1.57 | -£15.00 | £278.15 |
| 26/10/2021 | Wigan v Lincoln | YES (BTTS) | £15.00 | 1.90 | £13.50 | £291.65 |
| 26/10/2021 | Arsenal v Leeds | Arsenal win | £15.00 | 1.70 | £10.50 | £302.15 |
| 27/10/2021 | Real Madrid v Osasuna | Real Madrid -1 goal handicap win | £15.00 | 1.80 | -£15.00 | £287.15 |
| 28/10/2021 | Celta Vigo v Real Sociedad | YES (BTTS) | £25.00 | 1.98 | -£25.00 | £262.15 |
| 29/10/2021 | PSG v Lille | PSG Win | £25.00 | 1.41 | £10.25 | £272.40 |
| 30/10/2021 | Leicester v Arsenal | YES (BTTS) | £20.00 | 1.62 | -£20.00 | £252.40 |
| 30/10/2021 | Fulham v West Brom | YES (BTTS) | £13.00 | 1.72 | -£13.00 | £239.40 |
| 30/10/2021 | Tottenham v Manchester United | YES (BTTS) | £20.00 | 1.62 | -£20.00 | £219.40 |
| 31/10/2021 | Norwich v Leeds United | Over 2.5+ Goals | £15.00 | 1.95 | £14.25 | £233.65 |
| 31/10/2021 | Aston Villa v West Ham | Aston Villa DOUBLE Chance | £15.00 | 1.58 | -£15.00 | £218.65 |
| 02/11/2021 | Atalanta v Manchester United | YES (BTTS) | £25.00 | 1.50 | £12.50 | £231.15 |
| 02/11/2021 | Villarreal v Young Boys | Villarreal win | £25.00 | 1.41 | £10.25 | £241.40 |
| 03/11/2021 | RB Leipzig v PSG | PSG win | £10.00 | 2.50 | -£10.00 | £231.40 |
| 03/11/2021 | West Brom v Hull | West Brom win | £20.00 | 1.48 | £9.60 | £241.00 |
| 07/11/2021 | Leeds United v Leicester | YES (BTTS) | £25.00 | 1.60 | £15.00 | £256.00 |
| 07/11/2021 | Everton v Tottehnam | YES (BTTS) | £25.00 | 1.77 | -£25.00 | £231.00 |
Review Summary
Our Cash In On Football review started off hopeful and we quite liked the idea of slowly building a bank over the season, however, we began to feel more uncomfortable about the service as time went on.
First of all, the tipster stopped replying to our emails, even if it was just a quick query about a tip given out. This was a red flag as if he wasn't replying to use then he probably wasn't replying to other subscribers either.
Secondly, we were not happy with the amount of advertising for other services within the tipping emails. At first it was just plugs for his live betting service which we could put up with, but then there were adverts most days for all sorts of other tipping services.
If those things weren't enough to put anyone off, the service itself was pretty poor. Stakes were increased in month three with some bets at £25, or 10% of our bank. We hadn't even made a profit at the time he had chosen to up the stakes, so it just didn't make any sense.
Key Stats
| Advised Odds | Available Odds | |
|---|---|---|
| Number of Bets | 101 | 101 |
| Total Stakes | £990.00 | £990.00 |
| Profit/Loss | (£16.37) | (£19.00) |
| Strike Rate | 52.5% | 52.5% |
| ROI | -1.7% | -1.9% |
| Overall Bank Growth | -6.5% | -7.6% |
| Bank (£250.00 starting) | £233.63 | £231.00 |
Our guess is that the service won't be around for long. With the reckless staking, the bank is sure to dwindle soon and then there will be a disappearing act.
We could be wrong, but based on our experience during the three months we would advise to steer clear of this one.
Hi Laura,
Were the owners of this product able to substantiate any of their claims? I find it difficult to reconcile when a service can tell you to the exact penny the profits that made last year / season but then can’t readily produce a spreadsheet of tracked bets.
I did initially sign up to this and the next thing Stephen punted – 5K football – but have subsequently received refunds and left both. If anyone else is struggling to get a refund then you have to do this through the original ClickBank receipt. Stephen (and Ben) do not respond to any emails, regardless of whether you have a questions on the selection, the results or want to know how to get a refund.
Both Cash In and 5K may achieve their stated goals and I wish followers well but there were just so many red flags to me – nil responses to emails directed to their requested support address, incomplete and inaccurate result recording and the immediate push to advertise other services and turn the handle on more sign up fees. I’m not clear where the edge is, it was not on value, inside information, or a system that I could tell. In which case its just a gamble at odds the bookies are happy with and well, you can do this all yourself!
That’s all, thanks!
Richard
Hi Richard, I have passed your comment on to Stephen and hopefully we will hear something back from him soon. Thanks.
cash in = no serius = never answer any question = discontinuos …and more