Football Advisor Review: Tipping Service

Note: This service is now part of the new Football Advisor Betting Portfolio, which has been reviewed here.

  • Goal Profits Rating
  • Rated 3 stars

  • Football Advisor
  • Reviewed by:
  • Published on:
  • Last modified: 13th May 2019

Welcome to our Football Advisor review - A tips service offering 10-20 football bets per week for leagues around the world.


  • Analysis with each selection
  • Bets received well in advance of events
  • Transparent results
  • Impressive long-term results
  • Profit guarantee


  • Failed to make a profit over the last 10 months
  • High membership costs

After three months reviewing the Football Advisor service, we have failed to make a profit using the advised stakes at the available odds, but our bank has been left almost intact with just a small loss of 1.34 points overall.

Using level stakes the service would have made a profit of 0.98 points, so they have managed to break even over the three month trial, but what does the long-term picture look like?

Well the results that we downloaded from the Football Advisor site show that since the start of 2016 there has been a loss of 11.84 points.

In 2014 there was a profit of 162.73 points and in 2015 they banked a further 104.03 points. In total the service has made 254.93 points profit, but there’s no hiding the fact that it’s been a struggle over the last 10 months.

Review Stats1.34pts loss, -0.6% ROI, 43.9% SR
Stakes 0.3 – 4 point stakes advised
Starting bank 100 points
Average no. bets5-6 per day (there’s less bets during the week)
Time of emailsBetween 6.00-10.00am
Price£97 per month, £197 per quarter or £388 bi-annually

We received 165 bets during our trial covering a range of markets including Asian Handicaps, Match Odds, HT/FT and Over/Under Goals. There have also sometimes been accumulator bets at weekends.

Emails are sent out several times per week with plenty of time to get bets on. Jon, who runs Football Advisor, includes his analysis for each of the bets followed by a summary with advised stakes and odds.

Example of tips email:

– Cardiff v Bristol City

• Cardiff drew 17 games last season
• The same number that they won
• More than 50% of those came at home
• Yet to draw at home from 5 so far this season
• With a change in management at Cardiff, expect a tight content and share of the spoils

Today’s selections below

0.60u – Cardiff draw at 3.30 with 365 (Championship / Bristol City)

Key Stats
 Advised OddsAvailable OddsLevel Stakes/Available Odds
Number of Bets164164164
Total Stakes (pts)223.30223.30164.00
Profit/Loss (pts)-1.95-1.34+0.98
Profit/Loss (£10 stakes)-£19.50-£13.40+£9.80
Average Odds2.702.712.71
Strike Rate43.9%43.9%43.9%
Bank (100pt starting)98.0598.66100.98

Football Advisor Review Graph

Month Three Results
DateFixtureBetStakeOdds AvailableProfit/LossRunning Total
11/10/2016Venezuela v BrazilBrazil -
11/10/2016Poland, Brazil, ArgentinaMulti1.002.19-1.0095.47
14/10/2016Cardiff v Bristol CityDraw0.603.25-0.6094.87
15/10/2016Man City v EvertonMan City -1.251.302.13-1.3093.57
15/10/2016West Brom v TottenhamSpurs win2.401.75-2.4091.17
15/10/2016Betis v Real MadridReal Madrid -
16/10/2016Fiorentina v AtalantaFiorentina -0.751.601.92-1.6091.88
16/10/2016Sassuolo v CrotoneSassuolo -11.601.960.0091.88
16/10/2016Den Haag v AjaxAjax -1.251.402.101.5493.42
16/10/2016Fenerbahce v AlanyasporFenerbahce HT/FT1.501.87-1.5091.92
16/10/2016Ajax, Sparta Prague, Fenerbahce, SassuoloMulti1.003.45-1.0090.92
18/10/2016Reading v Aston VillaVilla win1.802.903.4294.34
18/10/2016Reading v Aston VillaVilla -1.250.905.60-0.4593.89
18/10/2016Lyon v JuventusJuventus win2.001.751.5095.39
18/10/2016Club Brugge v PortoPorto win1.601.801.2896.67
20/10/2016Feyenoord v ZoryaFeyenoord -1.51.402.85-1.4095.27
20/10/2016Dundalk v ZenitZenit -
20/10/2016Feyenoord, Zenit, RomaMulti1.202.78-1.2092.07
22/10/2016Burnley v EvertonEverton -0.752.001.88-2.0090.07
22/10/2016Leicester v Crystal PalaceLeicester -0.51.701.921.5691.64
22/10/2016Valencia v BarcelonaBarcelona -1.251.551.79-0.7890.86
23/10/2016Schalke v MainzSchalke win1.502.051.5892.44
23/10/2016Crotone v NapoliNapoli -1.52.402.01-2.4090.04
23/10/2016Atalanta v InterInter win1.402.35-1.4088.64
23/10/2016Cagliari v FiorentinaFiorentina win1.252.301.6390.26
23/10/2016Sevilla v Atl. MadridSevilla +0.51.501.861.2991.55
23/10/2016Roma, Besiktas, NapoliMulti1.902.132.1593.70
26/10/2016Inter v TorinoInter win1.202.051.2694.96
26/10/2016Southampton v SunderlandSunderland +1.250.902.160.5295.48
26/10/2016Rangers v St JohnstoneRangers -11.402.09-1.4094.08
26/10/2016Club Brugge, Napoli, FiorentinaMulti1.952.10-1.9592.13
29/10/2016West Brom v Man CityMan City -0.754.001.572.2894.41
29/10/2016Berwick v ArbroathBerwick win0.602.60-0.6093.81
29/10/2016Elgin City v CowdenbeathCowdenbeath win0.304.50-0.3093.51
29/10/2016Gaziantepspor v OsmanlisporOsmanlisport win0.702.10-0.7092.81
29/10/2016Derby v Sheffield WedDerby -10.704.602.5295.33
29/10/2016Tottenham v LeicesterSpurs win1.801.62-1.8093.53
30/10/2016Empoli v RomaRoma -11.002.04-1.0092.53
30/10/2016AC Milan v PescaraAC Milan -
30/10/2016Everton v West HamEverton win1.201.911.0992.42
30/10/2016Roma & MilanMulti1.802.24-1.8090.62
03/11/2016Fenerbahce v Man UtdFenerbahce +0.251.602.091.7492.37
03/11/2016Southampton v InterInter win0.705.50-0.7091.67
03/11/2016Southampton v InterInter +0.51.302.15-1.3090.37
03/11/2016Zenit v DundalkZenit -2.251.851.95-1.8588.52
05/11/2016Stirling v ForfarForfar win1.302.301.6990.21
05/11/2016Dundee v MotherwellDundee -1.250.503.751.3891.58
05/11/2016Freiburg v WolfsburgWolfsburg win1.002.881.8893.46
05/11/2016Ingolstadt v AugsburgAugsburg win0.703.801.9695.42
05/11/2016Burnley v Crystal PalaceCrystal Palace win1.002.40-1.0094.42
06/11/2016Swansea v Man UtdMan Utd3.001.752.2596.67
06/11/2016Sevilla v BarcelonaBarcelona -
06/11/2016Arsenal v TottenhamSpurs0.704.33-0.7095.97
06/11/2016Osmanlispor v KayserisporOsmanlispor2.801.75-2.8093.17
06/11/2016Inter v CrotoneInter -1.752.902.022.9696.13
11/11/2016England v ScotlandEngland -
11/11/2016Czech Republic v NorwayCzech Rep.

  • £97 for 28 days
  • £197 for 3 months
  • £388 for 6 months

The service offers a Profit Guarantee, so if they don't deliver a profit during your membership period, they will extend your membership free of charge.


We feel that given the impressive long term record that the service holds and managing to break even during our review, a neutral rating is fair.

It has been a tricky time of year for the review, with the winter leagues just starting up and pesky international breaks interfering with league fixtures. It would be worth keeping an eye on the service over the coming months to see whether they can get back to their winning ways.

The results are frequently updated on the website so there is the option of seeing how things have been going before jumping in the deep end.

Football Advisor Review: Update Two

13th October 2016

We’ve been reviewing Football Advisor for two months now and it is time for an update. It’s been a poor month with some unfortunate results and losing runs.

We finished the month with a loss of 9.53 points and an ROI of -12.6% at the available odds and advised stakes. At level 1pt stakes we recorded a loss of 12.61 points.

The service lost 7.23 points in one day on an unfortunate Saturday and the tips for the Europa League performed poorly, losing us around 4 points.

On a few occasions we have been advised to bet on a match odds result with a 2nd bet on the handicap market for the same team. This has the potential for a good profit if the match goes the right way, but if it doesn’t the losses soon mount up, which is what has happened this month.

Overall we have only lost 4.65 points from our starting bank since the start of the review, so there’s no major damage done and plenty of time to recover.

Key Stats
 Advised OddsAvailable OddsLevel Stakes/Available Odds
Number of Bets545454
Total Stakes (pts)75.7075.4054.00
Profit/Loss (pts)-8.13-9.53-12.61
Profit/Loss (£10 stakes)-£81.30-£95.30-£126.10
Average Odds3.113.073.07
Strike Rate35.2%35.2%35.2%
Bank (100pt starting)96.2295.3595.71

Month #2 Results
DateFixtureBetStakeOdds AvailableProfit/LossRunning Total
11/09/2016Swansea v ChelseaChelsea -10.852.15-0.85104.03
11/09/2016Pescara v InterInter -0.750.852.060.45104.48
13/09/2016Derby v IpswichDerby win1.801.91-1.80102.68
13/09/2016Wolves v BarnsleyWolves win1.201.95-1.20101.48
13/09/2016Sheff Wed v Bristol CitySheff Wed win1.202.001.20102.68
13/09/2016Man City v MonchengladbachMan City -1.251.601.981.57104.25
13/09/2016Basel v LudogoretsBasel win1.401.73-1.40102.85
14/09/2016Aston Villa v BrentfordAston Villa win2.801.75-2.80100.05
14/09/2016Rotherham v Nott'm ForestNottingham Forest win1.202.55-1.2098.85
16/09/2016Caen v PSGPSG -11.801.771.39100.23
17/09/2016Bristol City v DerbyDerby win1.903.00-1.9098.33
17/09/2016Bristol City v DerbyDerby -1.50.756.30-0.7597.58
17/09/2016Ipswich v Aston VillaAston Villa win2.202.63-2.2095.38
17/09/2016Ipswich v Aston VillaAston Villa -1.50.755.75-0.7594.63
17/09/2016Rangers v Ross Co.Rangers -1.51.502.33-1.5093.13
17/09/2016Leganes v BarcelonaBarcelona -1.752.601.701.8294.95
17/09/2016West Brom v West HamWest Ham win0.902.80-0.9094.05
17/09/2016West Brom v West HamWest Ham -1.50.356.25-0.3593.70
17/09/2016MultiRangers -1.5, Derby -1.50.3514.68-0.3593.35
17/09/2016MultiRangers -1.5, Aston Villa -1.50.3513.40-0.3593.00
18/09/2016Southampton v SwanseaSouthampton win1.501.701.0594.05
18/09/2016Southampton, Man Utd, SpursMulti0.703.66-0.7093.35
21/09/2016Empoli v InterInter win2.502.102.7596.10
21/09/2016Empoli v InterInter -1.50.504.001.5097.60
21/09/2016Inter, Roma, Real Madrid, JuventusMulti1.003.68-1.0096.60
24/09/2016Liverpool v HullLiverpool -
24/09/2016Swansea v Man CityMan City -
24/09/2016Monchengladbach v IngolstadtMonchengladbach -11.402.251.75102.61
24/09/2016Las Palmas v Real MadridReal Madrid -
24/09/2016Gijon v BarcelonaBarcelona -1.752.001.971.94102.55
25/09/2016Hoffenheim v SchalkeSchalke win1.102.50-1.10101.45
27/09/2016Nottingham Forest v FulhamNottingham Forest win1.002.50-1.00100.45
27/09/2016Barnsley v Aston VillaAston Villa win1.502.38-1.5098.95
28/09/2016Arsenal v BaselArsenal -1.52.801.902.52101.47
28/09/2016Celtic v Man CityMan City Win & BTTS - Yes1.202.70-1.20100.27
28/09/2016MultiArsenal, Man City, PSG2.002.62-2.0098.27
29/09/2016Sparta Prague v InterInter win1.202.30-1.2097.07
29/09/2016Sparta Prague v InterInter -1.50.404.60-0.4096.67
29/09/2016Fenerbahce v FeyenoordFeyenoord win0.504.20-0.5096.17
29/09/2016Fenerbahce v FeyenoordFeyenoord +
29/09/2016Man Utd v ZoryaMan Utd -21.501.89-1.5093.67
29/09/2016Roma v Astra GiurgiuRoma -21.501.801.2094.87
01/10/2016Sunderland v West BromSunderland win0.702.60-0.7094.17
01/10/2016Rotherham v NewcastleNewcastle -13.001.920.0094.17
01/10/2016Bolton v OxfordBolton win1.002.10-1.0093.17
02/10/2016Hibernian v DundeeUnder
02/10/2016Celta Vigo v BarcelonaBarcelona -
02/10/2016Angers v MarseilleMarseille +
02/10/2016Angers v MarseilleMarseille -1.50.355.75-0.3589.52
06/10/2016Japan v IraqJapan -
06/10/2016Japan & South KoreaMulti1.301.700.9189.23
10/10/2016England v MaltaEngland -42.001.80-2.0087.23
09/10/2016Netherlands, France -1.25, Sweden, Ukraine, Spain, ItalyMulti2.004.637.2694.49
10/10/2016Faroe Islands v PortugalPortugal -21.201.710.8595.35

We will be back in a months time with an update of our results.

Football Advisor Review: Update One

13th September 2016

We have reached the end of month one of our review of the Football Advisor service and it’s been a promising start. So far we have made a profit of 4.88 points and an ROI of 7.6% using the advised stakes at the odds that we were able to obtain.

We were able to get better odds than the ones advised most of the time, so we made 0.53 points extra profit in comparison.

It was a poor start to the month with just 1 winning bet out of 10, but the profit started to climb back up throughout the month before reaching a peak of 5.58 points at the end.

Interestingly, if we had used level 1 point stakes we would have made a profit of 8.32 points with an ROI of 15.7%. We’ll continue to monitor results using flat stakes for the rest of the review so that we can compare the two.

Key Stats
 Advised OddsAvailable OddsLevel Stakes/Available Odds
Number of Bets535353
Total Stakes (pts)64.6064.6053.00
Profit/Loss (pts)+4.35+4.88+8.32
Profit/Loss (£10 stakes)+£43.50+£48.80+£83.20
Average Odds2.602.642.64
Strike Rate49.1%49.1%49.1%
Bank (100pt starting)104.35104.88108.32

Month #1 Results
DateFixtureBetStakeOddsProfit/LossRunning Total
11/08/2016Bristol Rovers v CardiffCardiff -1.250.504.30-0.5099.50
12/08/2016Brighton v Nott'm ForestNott'm Forest +0.50.802.13-0.8098.70
12/08/2016Rio Ave v PortoPorto win1.751.701.2399.93
13/08/2016Middlesbrough v StokeMiddlesbrough win0.702.30-0.7099.23
13/08/2016Crystal Palace v West BromCrystal Palace win0.902.05-0.9098.33
13/08/2016Newcastle v HuddersfieldNewcastle win3.301.70-3.3095.03
13/08/2016Newcastle v HuddersfieldNewcastle -1.50.702.90-0.7094.33
13/08/2016Barnsley v DerbyDerby win1.502.15-1.5092.83
13/08/2016Barnsley v DerbyDerby -1.50.354.30-0.3592.48
14/08/2016Cardiff v QPRBTTS1.202.10-1.2091.28
14/08/2016Bournemouth v Man UtdMan Utd win1.951.801.5692.84
14/08/2016Arsenal v LiverpoolLiverpool to win0.603.101.2694.10
14/08/2016Arsenal v LiverpoolOver 2.5 Goals0.801.840.6794.77
15/08/2016Chelsea v West HamChelsea to win2.201.621.3696.13
15/08/2016Chelsea v West Ham0-2 goals0.802.10-0.8095.33
16/08/2016Aston Villa v HuddersfieldAston Villa win2.052.05-2.0593.28
16/08/2016Preston v DerbyDerby win1.302.351.7695.04
16/08/2016Newcastle v ReadingNewcastle win3.501.732.5697.59
16/08/2016Cardiff v BlackburnCardiff to score 2+ goals0.852.150.9898.57
16/08/2016MultiAston Villa, Derby, Newcastle0.508.33-0.5098.07
18/08/2016FC Astana v BATE BorisovFC Astana win0.702.451.0299.08
18/08/2016Astra Giurgiu v West HamWest Ham win1.001.75-1.0098.08
20/08/2016Watford v ChelseaChelsea win2.001.701.4099.48
20/08/2016Spurs v Crystal PalaceSpurs -12.001.700.0099.48
20/08/2016Stoke v Man CityMan City win1.301.620.81100.29
20/08/2016Burnley v LiverpoolLiverpool win -12.002.00-2.0098.29
20/08/2016Porto v EstorilPorto -1.501.402.02-1.4096.89
20/08/2016Bristol City v NewcastleNewcastle win0.502.380.6997.58
20/08/2016Bristol City v NewcastleNewcastle -1.51.704.75-1.7095.88
21/08/2016West Ham v BournemouthWest Ham win1.252.301.6397.50
23/08/2016Millwall v Nottingham ForestNottingham Forest To Progress1.202.251.5099.00
23/08/2016Everton, Wolves, Chelsea, Newcastle, Liverpool, Man CityMulti0.504.931.97100.97
24/08/2016Man City v Steaua BucurestiLay Man City (Lock in multi)1.001.23-0.23100.74
25/08/2016West Ham & OlympiakosMulti1.001.78-1.0099.74
26/08/2016Burton v DerbyDerby -1.50.704.90-0.7099.04
26/08/2016Burton v DerbyDerby win1.602.40-1.6097.44
27/08/2016Chelsea v BurnleyChelsea Win To Nil2.201.871.9199.35
27/08/2016Spurs v LiverpoolO2.5 goals0.801.81-0.8098.55
27/08/2016Hull v Man UtdMan Utd -1.51.502.42-1.5097.05
27/08/2016Newcastle v BrightonNewcastle win1.002.401.4098.45
27/08/2016Newcastle v BrightonNewcastle -1.50.354.701.3099.75
27/08/2016Bristol City v Aston VillaAston Villa win1.002.70-1.0098.75
27/08/2016Bristol City v Aston VillaAston Villa -1.50.355.75-0.3598.40
27/08/2016Chelsea, Hibernian, Man UtdMulti1.502.732.60100.99
31/08/2016Rep. of Ireland v OmanIreland HT/FT1.001.870.87101.86
01/09/2016Netherlands v GreeceNetherlands -1.50.702.48-0.70101.16
04/09/2016Slovakia v EnglandEngland win2.002.052.10103.26
04/09/2016Slovakia v EnglandEngland -1.50.603.80-0.60102.66
06/09/2016Thailand v JapanJapan -1.51.701.731.24103.90
10/09/2016Arsenal v SouthamptonArsenal -
10/09/2016Fulham v BirminghamBirmingham win0.504.351.68105.58
10/09/2016Celtic v RangersRangers +0.50.702.48-0.70104.88
10/09/2016Sevilla v Las PalmasSevilla -11.401.890.00104.88

We'll be back next month with another update.

Football Advisor Review: Introduction

16th August 2016

Football Advisor is a betting service run by Jon Roberts that offers tips throughout the week covering major football/soccer leagues worldwide. The service has been running since June 2014 and has made impressive profits of 162.73pts in 2014 and 104.03pts in 2015.

All past results are available to download on the website, along with tons of statistics and graphs. These can also be filtered however you want, for example by market or league. It is always good to see a service that is so transparent with results.

The results for 2016 have been updated up until May and are showing a small loss of -0.59pts after two bad months in Feb/March. April/May were both profitable, so hopefully things are back on the up.

Overall the service has achieved a huge all-time ROI of 26% and a strike rate of 38%.

The service covers a variety of football markets and bet types, including Match Odds, Asian Handicaps, Accumulators, BTTS, Over/Under Goals and more.

There is also a beginner’s guide to Asian Handicaps for those new to these type of bets.

The selections are available in the “Member’s Area” of the website, but they are also emailed out to your inbox. In the Member’s Area there is a set time to advise when the next selections will be posted.

The advice/tips update starts with a summary of the previous day’s bets, followed by in-depth analysis of the upcoming selections.

The tips are then posted underneath with the advised odds and stakes.

Example of advice received from the Football Advisor:

– Rio Ave v Porto

• Porto finished a ‘disappointing’ third last season and have not lifted the championship since 2012-13
• Rio Ave finished 7th in the 18 team league
• Porto won 64.7% of their away games last season
• Their average away odds were priced at 1.60
• Porto won this fixture 3-1 in each of the last two seasons
• Porto have won 4 of the last 5 between them home and away

We have Porto priced at 1.55 to win this. So William Hill’s 1.70 is clear bit of value

1.75u – Porto win at 1.70 with WH (Portugal / Rio Ave)

  • £97 for 28 days
  • £197 for 3 months
  • £388 for 6 months

The prices are substantially higher than the average tips services that we have reviewed. However, they do offer a unique “Profit Guarantee” structure.

For example, if you sign up to a 6 month membership and don’t make a profit during that time, the next 6 months membership is extended free of charge.

A straight-forward bank of 100 points is advised, which is our standard size anyway. We will be using £10 per point, which should cover the membership fees if the service can achieve anywhere near the level of profit as the previous two years.

We’ll be back with an update of our results at the advised and available odds next month.


  • Analysis with each selection
  • Bets received well in advance of events
  • Transparent results
  • Impressive long-term results
  • Profit guarantee


  • Failed to make a profit over the last 10 months
  • High membership costs

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